Resources

Downloadable Foodservice Perspectives

Why MarketIntelligence?

A fresh and focused approach to the challenges facing foodservice manufacturers

We are foodservice veterans who have a very deep understanding of the industry. Not only do we have in the trenches experience in running sales organizations and complex foodservice enterprises, we combine both management/ strategy consulting and an understanding of latest in technology and analytics, a combination that is unequaled. We bring a wealth of unique intellectual property and perspectives.

Opportunities to Maximize Data

for Foodservice Management Companies

We are foodservice veterans who have a very deep understanding of the industry. Not only do we have in the trenches experience in running sales organizations and complex foodservice enterprises, we combine both management/ strategy consulting and an understanding of latest in technology and analytics, a combination that is unequaled. We bring a wealth of unique intellectual property and perspectives.

Perspective on Foodservice Trade Optimization

Foodservice Trade is the 2nd highest cost for a Manufacturer after Cost of Goods sold (COGS).

Yet many foodservice companies treat it as table stakes or worst a cost of doing business. With the disruption taking place at all levels consumer → operator → distributor it’s time to take a fresh look at how trade is managed. This should be from corporate strategy down to the rates offered and how claims are settled. There are significant opportunities to make trade work to grow both market share and margin

Utilize Analytics to Drive Disruption

How manufacturers can use the information they already have to create valuable insights and grow

Smart |Analytics serves as the “control tower” for the organization — leveraging data should make all resources in the organization more focused and targeted in their activity.

Improving Foodservice Rout2Market in the Digital Age

Are you trapped in the 70’s mindset? The Route2Market model of Regional Managers, Brokers and Distributor Sales Reps (DSRs) selling on knowledge and relationships has begun to fade. The operator no longer relies on the DSR nor the local broker for product information. Distributors are “RFPing” just about everything, and the National Broker organizations have lost the intimacy of the local brokerage. There are five abilities to focus on:

  • Accountability
  • Visibility
  • Predictability
  • Flexibility
  • And “Connectability”

So how do you measure up?

Foodservice: the Innovation Kitchen For Consumer Goods

This whitepaper, written for Accenture, outlines the changes taking place in foodservice from the consumer back. It also provides a roadmap for CPG companies to take advantage of foodservice to drive growth and innovation.

Foodservice and the “Missing Link” for Trade Spend Optimization

This survey conducted with Vistex outlines the challenges facing Foodservice Manufacturers (FSMs) and the approaches some are taking to mitigate them.

Putting the Operator into Focus

To grow, FSMs must understand the operator and his customer. Analytics is the key! The winners over the next few years will be those firms that utilize the data they already have to help operators succeed. The whitepaper, coauthored with Sentrana, provides some valuable insights.

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